REDWOOD CITY, Calif.–Mertado, a social shopping company that offers high-quality discounted products for the home and kitchen, will collaborate with celebrity chef Curtis Aikens to produce content, such as recipes and gadget reviews, for the Mertado community.
Mertado.com, which launched in April of 2010, allows shoppers to recommend purchases, see what their friends are buying, and interact with their network while shopping for their favorite brands at deeply discounted prices. Mertado has tapped Aikens to help curate the kitchen products available on the site for shoppers, as well as tape exclusive segments for Mertado TV that highlight recipes, tips and tricks for using kitchen goods purchased on Mertado.com.
Aikens, who started his career as a grocer, became renowned for his expertise with fruits and vegetables, and was launched into celebrity chefdom via shows on the Food Network. “We are thrilled to have a chef of Curtis’ caliber partnering with us at Mertado,“ said Dusty Eber, Mertado’s senior vice president of merchandising and strategic alliances. “Mertado TV offers consumers a unique experience that they cannot find elsewhere. Curtis has an authentic voice that will help us enrich this experience further. ”