Macy's Launches Food Truck Tour
Posted on June 23, 2011 by
NEW YORK-Macy's is hitting the road with a van full of chefs and plenty of food to give away.
The retailer has kicked-off "Macy's Chefs A-Go-Go," a national food truck tour showcasing Macy's Culinary Council. Rolling into cities nationwide, Macy's first-ever food truck tour will feature a MCC chef at each stop, including Cat Cora, Todd English and Marcus Samuelsson, cooking his or her favorite summertime recipes and dishing them out free.
"We're thrilled to launch 'Macy's Chefs A-Go-Go' food truck tour," said Amy Kule, Macy's group vice president of national events and partnership marketing. "Our renowned team of culinary experts will hit the road from coast-to-coast, meeting fans, making great food and celebrating the return of summer. The MCC chefs are an invaluable resource, and the tour gives them the opportunity to meet with foodies and fans across the country while sharing their expert advice and recipe ideas."
Kicking off in Miami on June 28 at the Biscayne Triangle Truck Round-Up and continuing through late summer, the Macy's-branded food truck will visit multiple cities during its nationwide tour including Miami, New York, Boston, Washington, D.C., Chicago, Seattle, Portland, San Francisco and Los Angeles. Some notable stops include an appearance at Macy's 4th of July Fireworks festivities in New York City, a visit to Boston's Prudential Center, an outing to the Portland Saturday Market and a stop at Washington, D.C.'s Eastern Market.
Many of the Council's celebrated chefs will take part in the tour, including Rick Bayless, Michelle Bernstein, Cat Cora, Tom Douglas, Todd English, Marc Forgione, Marcus Samuelsson, Nancy Silverton, Ming Tsai and Takashi Yagihashi. KitchenAid will provide appliances to prepare summer-inspired dishes such as hamburgers, a homemade ice cream recipe created by Emeril Lagasse, and signature side dishes selected by the guest MCC chef at each stop.