TUALATIN, Ore.-Thermal drinkware brand Liquid Solution will no longer be co-branded with Pacific Cornetta, as it becomes the sole brand on its packaging, product or marketing materials. Liquid Solution had shared branding with Pacific Cornetta since Liquid Solution was founded in 1997.

The company said in a statement that the new strategy will allow Liquid Solution to establish a clearer, more focused brand identity within the thermal drinkware industry, at retail and with consumers. All principals and operations remain the same, however.