GARDEN CITY, N.Y.–Lifetime Brands has inked a licensing deal with celebrity chef Guy Fieri for a line of cookware, kitchen gadgets, cutting boards, pantryware and tabletop items that will launch at the International Home + Housewares Show in Chicago in March.
Fieri is the star of Food Network shows “Diners, Drive-Ins and Dives,” “Guy’s Big Bites” and “Rachael vs. Guy: Celebrity Cook-Off.”
“Guy is not only an amazing chef, but also an incredible personality who brings fantastic energy and enthusiasm to everything he does,” said Evan Miller, president of sales. “Guy’s input in the product design process is invaluable and we love how passionate he is about infusing his personal touches into the collection.”