GARDEN CITY, N.Y.–Lifetime Brands has entered into a licensing agreement with Headchefs to design, market, manufacture and distribute Sil-pin, the original silicone rolling pin, worldwide to consumers.
According to Jim Wells, president, kitchenware, Lifetime Brands, “The team at Headchefs has done a great job building the Sil-pin brand and we are thrilled to help them take their success to the next level.
Sil-pin fits perfectly within Lifetime’s strategy of developing patented, innovative brands and products with global appeal. We are excited about this fun, colorful collection and know we can make a
tremendous impact in terms of marketing, distribution and sales growth. We look forward to coming up with creative ways to continue to grow and evolve the Sil-pin line.”
Ed Bloom, president of Headchefs said, “We are delighted to have reached an agreement with Lifetime Brands as our exclusive distributor for Sil-pin. They have a great reputation and tremendous distribution into all major retail outlets. We look forward to working with the team at Lifetime Brands to create new and exciting Sil-pin products in the future.”
Lifetime Brands will begin shipping Sil-pin rolling pins to customers on a limited basis in March with full availability in June. In the interim, Headchefs will continue to fulfill retail sales orders.