LG, Viking Partner on U.S. Distribution
LAS VEGAS-LG Electronics and Viking Range have formed an alliance whereby LG appliances will be carried by Viking's U.S. distributors.
Announced during the International Builders Show here, the agreement will complement LG's existing distribution network of national and regional appliance dealers. Viking distributors will begin offering LG appliances at the end of this year's second quarter, according to a joint statement from the two manufacturers. In addition, Viking will increase its international distribution, particularly in the Asia-Pacific region, through an alliance with LG.
James Shad, president of LG Electronics USA, said, "This alliance will leverage the respective brand, technology, marketing and distribution strengths of LG and Viking, enabling us both to satisfy a broader range of consumer needs."