MOUNTAIN VIEW, Calif.—A 60-second advertisement for KitchenAid’s Food Processor finished first among all appliance ads in a ranking issued by Ace Metrix, a consulting firm that measures the effectiveness of advertising.

The Food Processor add achieved an Ace score of 699, compared to the industry norm among all appliance advertising of 611, in Ace Metrix’s scoring, which evaluated the effectiveness of appliance ads over the past six months. In addition, KitchenAid’s “Making More than Stuff” ad for its Stand Mixer ranked second on this list with a 686 score. The company’s 30-second ad for the Food Processor and an ad for its ovens also finished high on this list.

Peter Daboll, CEO of Ace Metrix, credited KitchenAid for “taking an aggressive preholiday stance” in these ads. Daboll said the 60-second ad’s success “lies in its appeal to all female age groups, but particularly those over 50—the demographic with the most purchasing power.”