Keurig Debuts Keurig Brewed Campaign
READING, Mass.-Keurig has launched a new patented campaign, Keurig Brewed, intended to boost consumer satisfaction with its products.
As part of the campaign, the company is introducing the Keurig Brewed logo as its official seal of approval. The logo is geared toward informing consumers that they are receiving the "genuine article," according to a company statement--products that have been endorsed, tested and subjected to Keurig's standards for taste, quality and safety.
To educate consumers what the Keurig Brewed logo means, the company has begun a multifaceted marketing plan that includes consumer advertising on television and digital media, updated packaging, trade advertising, a public-relations campaign and sales-force training.