CLOSTER, N.J.–Jura will begin a fourth-quarter consumer advertising campaign that will star tennis champion Roger Federer To support the introduction of its Swiss-made Impressa Z7 One Touch coffeemaker.

According to a statement from Jura-Capresso, parent company of the Jura brand, Federer will appear in advertisements “reinforcing the championship values he shares with the Jura brand: performance, precision, prestige and passion for excellence.” The ads will spotlight Impressa Z7 features such as a one-touch latte/macchiato button, a height adjustable cappuccino spout and its design with a brushed aluminum finish. The statement said the ads will appear in The New York Times, Robb Report, GQ magazine, Bon Appetit magazine, Barron’s and Architectural Digest.