Jura is broadening its 2013 national consumer advertising campaign to increase awareness of the new Jura GIGA 5 luxury coffee center.
The expanded campaign, slated for the fourth quarter, will encompass an increased number of full-page ads in the New York Times magazine, Barron’s, Architectural Digest, Travel & Leisure, Robb Report, Robb Report Collection and the premiere issue of the new Robb Report Home & Style. Tennis champion Roger Federer appears in the ads as Jura’s brand ambassador, as he has done for the brand since 2006.
The brand will also use an ad with Federer to promote its ENA Micro 9 One Touch automatic coffee center, featuring the tennis star on a court composed of a variety of espresso-based beverages. A QR code on the ad will invite consumers to view a 30-second video at rogerfederer.jura.com/en to see him demonstrate winning “serves” with the coffee center as well as with his tennis racket. The tagline will read, “Top performance, downsized to simplicity.”