CLOSTER, N.J.–Jura-Capresso has created a special-order program for retailers, permitting them to offer more choices to shoppers without increasing their inventories.
The company provides a binder to retailers containing images and descriptions for 27 Jura-Capresso SKUs, including automatic coffee centers and accessories, espresso machines, coffeemakers, grinders and other kitchen electrics. Retailers that stock some of the products can thus sell all of them. A scannable UPC code is provided for each item, for those retailers that have UPC code scanning capability.
Also as part of the program, Jura-Capresso will drop-ship special orders directly to the consumer. The binder also includes reference material on espresso-based drinks.