CLOSTER, N.J.–Betty Sawicki has been named senior sales and marketing manager for Jura-Capresso.
In this newly created post, Sawicki is in charge of managing and increasing the company’s premium-incentive business. She reports to David Shull, vice president of sales and marketing. Before this appointment, Sawicki was Jura-Capresso’s assistant sales and marketing manager.
In a company statement, Sawicki said the premium-incentive business is important to Jura-Capresso’s branding, and that it’s an opportunity “to expand our brand-name recognition in a new medium with high prestige and visibility.”