J.C. Penney Launches Gibson’s Simplemente Delicioso Program

Ingrid Hoffmann shows off the comal pan.

Ingrid Hoffmann shows off the comal pan.

COMMERCE, Calif.–J.C. Penney has placed Gibson’s recently launched Simplemente Delicioso housewares program in its stores throughout the country.

The extensive collection of cookware, gadgets and tabletop is the result of a license agreement with Hispanic media giant Univision and was created in collaboration with chef and cookbook author Ingrid Hoffmann, who stars in a Univision cooking show, as well as one on Food Network. Pieces in the collection are designed with Hispanic-style cooking in mind, such as a comal pan and a tamale pot.

“We feel this Latin-inspired line of cookware and tableware will really resonate with our growing Hispanic customer base,” said a J.C. Penney spokeswoman.

The collection has been featured online, but this is the first time it will be sold in a brick-and-mortar store.

“Simplemente Delicioso speaks to a huge multicultural and multigenerational audience that all retailers are clamoring for,” said Grace Saari, marketing director for Gibson. “With a solid block of J.C. Penney’s shelving real estate now devoted to the brand, the future is looking even more diverse.”