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J.C. Penney Launches Gibson's Simplemente Delicioso Program


Posted on May 21, 2014 by HFN Staff

Ingrid Hoffmann shows off the comal pan.Ingrid Hoffmann shows off the comal pan.

COMMERCE, Calif.-J.C. Penney has placed Gibson's recently launched Simplemente Delicioso housewares program in its stores throughout the country.

The extensive collection of cookware, gadgets and tabletop is the result of a license agreement with Hispanic media giant Univision and was created in collaboration with chef and cookbook author Ingrid Hoffmann, who stars in a Univision cooking show, as well as one on Food Network. Pieces in the collection are designed with Hispanic-style cooking in mind, such as a comal pan and a tamale pot.

"We feel this Latin-inspired line of cookware and tableware will really resonate with our growing Hispanic customer base," said a J.C. Penney spokeswoman.

The collection has been featured online, but this is the first time it will be sold in a brick-and-mortar store.

"Simplemente Delicioso speaks to a huge multicultural and multigenerational audience that all retailers are clamoring for," said Grace Saari, marketing director for Gibson. "With a solid block of J.C. Penney's shelving real estate now devoted to the brand, the future is looking even more diverse."