J.C. Penney Launches Gibson's Simplemente Delicioso Program
Ingrid Hoffmann shows off the comal pan.
COMMERCE, Calif.-J.C. Penney has placed Gibson's recently launched Simplemente Delicioso housewares program in its stores throughout the country.
The extensive collection of cookware, gadgets and tabletop is the result of a license agreement with Hispanic media giant Univision and was created in collaboration with chef and cookbook author Ingrid Hoffmann, who stars in a Univision cooking show, as well as one on Food Network. Pieces in the collection are designed with Hispanic-style cooking in mind, such as a comal pan and a tamale pot.
"We feel this Latin-inspired line of cookware and tableware will really resonate with our growing Hispanic customer base," said a J.C. Penney spokeswoman.
The collection has been featured online, but this is the first time it will be sold in a brick-and-mortar store.
"Simplemente Delicioso speaks to a huge multicultural and multigenerational audience that all retailers are clamoring for," said Grace Saari, marketing director for Gibson. "With a solid block of J.C. Penney's shelving real estate now devoted to the brand, the future is looking even more diverse."