IHA’s CHESS Conference to Spotlight Changing Consumer, New Business Practices

CHESS_ConferenceOct2013ROSEMONT, Ill.-The business skills and insights housewares executives will need to target the changing consumer will be the focus on this October’s Chief Housewares Executive SuperSession (CHESS), a two-day conference to be hosted by the International Housewares Association.

The conference sessions will deal with issues such as digital commerce, viral marketing, retail trends, the Affordable Care Act and others. An IHA statement said executives from Google, Target and The NPD Group will be among those who will take part in the seminars.

CHESS will take place at the InterContinental Chicago O’Hare hotel here, from Oct. 8-9.