ROSEMONT, Ill.–The 2013 International Home + Housewares Show will open at 10 a.m. on Saturday, March 2 and close at 3 p.m. Tuesday, March 5, the International Housewares Association (IHA) announced today. The switch to an earlier start time follows a successful Saturday opening at noon last year.
“The decision to adjust the hours slightly was made after a full review of all the buyer scan data and listening to all of our customer segments through surveys, exhibitor and retailer advisory groups and one-to-one conversations,” said Phil Brandl, president of IHA. “Lengthening the 2012 Show to a four-day pattern was extremely well received by our retail customers. Survey data shows the average length of stay for a buyer increased by almost one-half day.”
“We felt the extra day was a win-win for us,” said Bruce Kaminstein, CEO of Casabella. “We were very busy on Saturday afternoon and did not feel we had a drop-off on Tuesday afternoon. Additionally, the buyers were not as rushed during their visits.”
Janis Johnson, president and founder of Gourmet Catalog & Buying Group, said she supports the change. “At Gourmet Catalog we are thrilled with the announcement of earlier opening hours for the 2013 Show,” she said. “We will plan a robust offering for our store and vendor members in order to take full advantage of the extended show dates and hours.”