CHICAGO-TTI North America’s Hoover brand has debuted what it describes as its largest television advertising campaign in decades at the International Home + Housewares Show.
The campaign highlights three Hoover product families: the Twin Tank Steam Mop; the Multi-Cyclonic Canister, the Zen Whisper Canister and the Wind Tunnel Air vacuums; and the Max Extract system. It consists of a 30-minute infomercial, which is being broadcast on several different cable networks . Spot ads will be added later, said Stephanie Begley, associate marketing manager.
The campaign also includes an update of the Hoover Facebook page, Begley said.