Helen of Troy Debuts PRO Beauty Tools Campaign

       

       

EL PASO, Texas–Helen of Troy is taking the PRO Beauty tools line of hair-care appliances to major media with its new advertising campaign.

The initiative—which will focus on the Hollywood Styler, the Speed Waver and the Curl Wand—will include national cable ads, print ads in fashion and beauty magazines, and an online component including search optimization and online advertising. It is geared toward creating millions of impressions per month and to support the retailers that offer PRO Beauty Tools.

Suzanne Carranza, director of marketing for PRO Beauty Tools, said the line offers “truly professional styling products to consumers at an affordable price.” The line has already achieved placement at mass retailers and in television and Internet shopping channels, Carranza said.