EL PASO, Texas–Helen of Troy has completed its acquisition of the PUR water purification-products business from Procter & Gamble.
The price for the purchase, which was announced in early December, was not disclosed. Gerald Rubin, Helen of Troy’s chairman, president and CEO, said the PUR line would be integrated into the company’s Healthcare/Home Environment segment—which also includes health-care devices such as thermometers, humidifiers and heating pads, and air purifiers, portable heaters, fans and bug zappers, sold under the Vicks, Braun, Honeywell, Stinger and SoftHeat brands.
PUR products include faucet mount systems and filters, pitcher systems and filers, and refrigerator filters. Rubin said Helen of Troy expects the line to garner about $110 million in annual sales.
“PUR adds an important brand to our strong portfolio of well-recognized and widely trusted brands for our retail partners and consumers,” Rubin said, “and is in line with our overall corporate strategy of adding businesses with value-added consumables, such as the proprietary filters that are important in this category.”