Haier America to Sponsor USA Pavilion at Shanghai World Expo

USA Pavilion

USA Pavilion

NEW YORK–Haier America has signed a sponsorship agreement with the USA Pavilion for the Shanghai World Expo 2010.

The expo is scheduled to run from May 1, to Sunday, Oct. 31. According to a statement from Haier America, it is expected to attract an estimated 70 million visitors, which would make it the largest world’s fair in history. As part of its sponsorship, Haier will host a Haier Day event, which will highlight the company’s efforts in the United States as a supplier of home appliances and electronics.