WEST ORANGE, N.J.– Hispanic housewares company Imusa has officially come into the Groupe SEB fold, as Groupe SEB has finalized the acquisition of 99 percent of Imusa SA Colombia, which includes Imusa USA. In the U.S., Imusa USA is now a division of Groupe SEB USA and will continue to be headquartered in Miami. Manny Gaunaurd remains president of Imusa USA, and reports to Greg Cairo, president Groupe SEB USA.
“We are proud to have Imusa USA join Groupe SEB in North America,” said Volker Lixfeld, president and chief executive officer, Groupe SEB North America. “The strength of the Imusa brand married with the housewares expertise of the Groupe SEB organization will allow us to strengthen our leadership position in the housewares market.”
Cairo added, “Our retail partners can look forward to the support of Groupe SEB in identifying and meeting consumer demands and trends across our entire portfolio of brands, including Imusa. All of our brands will work together to meet these demands and retail needs while maintaining their brand identities and positions in a complementary fashion.”
“Our entire team is proud to be part of the Groupe SEB, the world leader in small domestic equipment,” said Gaunaurd. “In partnership with the resources and unparalleled housewares expertise of Groupe SEB, Imusa will continue to marry product innovation and retail savvy with a pulse on consumer needs to deliver products of quality, safety and affordability. It is a wonderful opportunity for Imusa, our retail partners and our customers, who can look forward to more innovation, value and products to love.”
Groupe SEB first began the process of acquiring Imusa in December.