WEST ORANGE, N.J.-Groupe SEB has created two new sales regions for its T-fal/Wearever unit.

Mark  Brelsford has been named vice president of the Eastern region, and Jack Hooe has been promoted to vice president of the T-fal/Wearever Western region. Both report directly to Greg Cairo, division president of the Groupe SEB USE Core Business.

Before joining the company, Brelsford served in executive positions with Komodo International, Growbusy International and Arc International. Hooe joined Groupe SEB in 2006 as director of sales for Walmart.