Gourmet Catalog Set for Spring with New Catalog
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DALLAS-Gourmet Catalog & Buying Group has released its 2013 Spring/Summer Catalog and Flyer, featuring the essentials for living and entertaining this season. The catalog is available in stores now and has already started to arrive in mailboxes across the country.
The 20-page, full-color catalog showcases an assortment of more than 160 products from more than 50 vendors, highlighted on the cover's outdoor scene as well as the large bridal and Mother's Day features. Some of the newest items for spring include the new color, Soleil, from Le Creuset and a variety of gadgets for $30 or less.
The 8-page flyer is geared toward stores that want a smaller version of the catalog, according to Gourmet Catalog. "Our 8-page flyer offers an even more accessible format," said Janis Johnson, president and founder of Gourmet Catalog. "Perfect as a handout or bag stuffer, the flyer is even more affordable and ideal for stores that want more marketing flexibility."
The catalog program is designed to give group members an option to reinforce their brand image and advertise to new and existing customers at an affordable cost, said Stephanie Rogers, operations manager for Gourmet Catalog. "Our catalog allows independent retailers to let their customers know they have the same clout as the big box brands and helps them increase sales, number of customers and their credibility," she said.
In addition to print, Gourmet Catalog offers its members the option of a digital, turn the page catalog that can added to a store's website and emailed to customers for instant viewing.