DALLAS–Gourmet Catalog & Buying Group has partnered with QWIQQ, a company that specializes in social and mobile e-commerce, to offer a location-based social selling platform to independent gourmet retailers. The application will be introduced to members during the Gourmet Catalog’s Retail Summer School event in Atlanta next month.
The application integrates PayPal, the e-commerce payment system, and Constant Contact, a provider of online marketing tools. It will enable independent retailers to sell their wares across a variety of social media such as Facebook, Twitter and Foursquare through one post, according to a statement from Gourmet Catalog.
“For 32 years, Gourmet Catalog has continued to provide key services to keep the independent retailer independent, providing solutions for competition while alleviating big-box advantages,” said Janis Johnson, Gourmet Catalog’s founder and president. “With QWIQQ, Gourmet Catalog members now possess the ability to develop an even closer bond with their communities, allowing them to directly market available merchandise at the tap of a button. We are excited for the opportunity to bring enhanced social-media selling and engagement to our group.”