GMCR Aligns with International Coffee & Tea for K-Cups with The Coffee Bean & Tea Leaf Brand
Posted on May 29, 2013 by
WATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR) has reached a multiyear agreement with International Coffee & Tea to make the latter company's The Coffee Bean & Tea Leaf brand available in K-Cup packs for GMCR's Keurig single-cup brewing system.
A select offering of The Coffee Bean & Tea Leaf K-Cups is slated to be available at various retail channels in spring 2014, according to a joint statement from the two companies. The new K-Cups will be a premium offering for the Keurig brewing system in GMCR's portfolio of beverage brands.
Brian Kelley, GMCR president and CEO, said, "Our strategy to partner with world-class coffee and tea brands like The Coffee Bean & Tea Leaf further broadens consumer choice in the Keurig system and helps us provide a wide range of beverages for every taste."