In preparation of the back-to-school season, storage and organizational retailer Organize-It recently relaunched its Web site at organizeit.com to give visitors improved navigation and an updated design.
Located in Rochester Hills, Mich., a suburb of Detroit, Organize-It wanted to make the site a “more personalized experience for the customer, so they can shop the way they want to,” said Chris Nylen, general manager. Consumers can now narrow product searches or sort by such criteria as price, highest rated or most popular.
“We studied how our customers interact with the site, and designed a navigation that better reflects the way they have been looking for products,” said Nick Panas, information technology manager, in a statement.