IVYLAND, Penn.–Housewares company Fox Run Brands has added to its grilling products portfolio with the new exclusive licensing agreement with Grill Charms, grilling accessories from Charmed Life Products that allow the chef to personalize or label foods on the grill. Fox Run Brands will manufacture and distribute Grill Charms worldwide.
“Grill Charms is a great addition to our brand assortment, bringing a proven grilling solution to our already strong assortment of grilling accessories,” said Sean Leonard, president, Fox Run Brands. “We feel Grill Charms is the single best solution in marking your personal steak, chicken or other cut of meat before grilling. It offers a serrated stem to keep the charm secure in the meat while grilling or broiling. Grill Charms have a great retail performance record and we have great expectations for future sales and distribution.”
The Grill Charms brand joins such Fox Run Brands names as Fox Run, Outset and Kitchen Art. Fox Run Brands will begin shipping Grill Charms products in Spring 2013, when two new collections will be available: the Steak collection, which are grilling charms that distinguish temperatures, and the Lonestar collection, which distinguish spices or flavors. They will retail for $9.99 each.
Grill Charms have appeared on such national shows as Shark Tank, The Today Show and the Big Idea with Donny Deutsch.