LYNDHURST, N.J.–Fagor America has launched whatisinductioncooking.com, a Web site devoted to the facts and benefits of induction cooking.
“There is a tremendous amount of buzz circulating about induction cooking right now,” said Sara De La Hera, vice president, sales and marketing. “However, we found that there were not too many dynamic resources available that illustrate how this technology works. That’s why we created whatisinductioncooking.com.”
The company also ramped up its social media campaign by launching Facebook and Twitter pages online. The Facebook page will be a place Fagor can connect with its consumers in an informal and personal way, with instructional videos, cooking demos, recipes and event notifications available. Through Twitter, Fagor can deliver updates on company news, related articles, promotions and events.
“We realize that social media is rapidly becoming woven into the fabric of almost everyone’s lives right now,” said De La Hera. “The time was right to create social media content for the Fagor brand in order to have this direct dialogue with our customer base. We felt that a key element in approaching our customer with relevance is to be able to directly share, connect, and understand what they are looking for.”