Emeril Joins Macy’s Culinary Council
16622 Fri, 07/24/2009 - 11:15am
NEW YORK—Celebrity chef Emeril Lagasse has been added to Macy’s Culinary Council, an effort designed to increase traffic into the retailer’s housewares and food departments.
Lagasse joins other celebrity chefs on the council, including Todd English, Tyler Florence, Cat Cora, Rick Bayless, Ming Tsai and Govind Armstrong. Macy’s said its new partnership with Lagasse is its latest venture in bringing expertise in high-quality cookware and food to its shoppers. The retailer also said the Lagasse line of cookware, produced by All-Clad, will be available in its stores this summer.
“With Lagasse on board, Macy’s will continue to bring celebrity chef-caliber shopping experiences to its stores,” the statement said.