Eaton Named Sales VP for Boston Warehouse

John K. Eaton Sr.

John K. Eaton Sr.

NORWOOD, Mass.–Boston Warehouse has appointed John K. Eaton Sr. as vice president of sales for its Farberware Cleaning Division, a new post for the company.

In June, Boston Warehouse announced that the company had entered into a long-term partnership with Farberware to manufacture and market a line of Farberware-branded stick goods, sponges, brushes and hand-held cleaners. Eaton is responsible for creating, leading and directing a sales team for the division, which will develop markets in the housewares, grocery and automotive retail channels throughout the world. He reports to Chuck Hoffman, Boston Warehouse’s chief operating officer.

Eaton’s career includes positions with housewares and natural-products companies. Most recently, he was director of sales for Eco-Touch, a vendor of waterless car-wash products and environmentally safe car-detailing supplies.