By Allison Zisko
Many American kitchens are surprisingly ill-equipped for cooking, according to chef Curtis Stone. While filming episodes for the television show “Take Home Chef” on which he stars, Stone discovered that many people lacked basic kitchen prep items, like cutting boards.
So Stone got to work creating a line of carefully crafted and well-thought-out products, and the result is the Kitchen Solutions line that will officially launch in the United States this fall. “The solution is not only practical, it’s sexy and beautiful,” said Michele Gruver, director of marketing for Foodfight, the parent company for the Curtis Stone brand.
Kitchen Solutions, part of the Curtis Stone brand, debuted in Stone’s native Australia two years ago, and more recently in Canada. Now, tweaked and tailored to the U.S. market, Foodfight is targeting specialty gourmet and department stores with a product line that contains items like a vertical spoon rest which can be filled with water to keep a mixing spoon constantly clean, and an oil can with a no-drip angled tip that looks beautiful on the countertop. Stone’s “baby” is the Workbench—an Australian Victorian Hardwood cutting board with a waste drawer underneath and three inset measuring cups on one end so a cook can chop, measure and get rid of food waste easily and efficiently. “It’s all very well thought out,” Gruver said. “It’s taking the chef concept and making it work for domestic kitchens.”
Foodfight will begin shipping in mid-September to take advantage of holiday traffic in the fourth quarter, and there will be a “tremendous push” behind the brand after that, including participation in the International Home & Housewares Show next spring, according to David Gruver, Foodfight’s vice president of sales for the United States.
Retail price points range from $29.99 to $300,the price for the Workbench.