Curious Chef Expands Reach to Australia, Greece
22912 Thu, 10/13/2011 - 1:33pm
OCONOMOWOC, Wis.–Curious Chef, which offers kitchen and utensil lines designed specifically for children, has expanded its distribution to Australia and Greece.
Australian-based distributor Little Smiles, Pty, Ltd., which distributes to a variety of chain stores and independent retailers, now represents the children’s cooking utensil manufacturer. According to a release from Curious Chef, Little Smiles President Steven Kruyer picked up the line because it has “mass appeal and the ability to become a strong international brand.”
Curious Chef also has an agreement with European distributor Yalco, a large distributor of household goods and hotel equipment in Greece. Yalco will distribute several products in the Curious Chef line through its retail chain, Omnishop.
“We are excited to offer our products in Greece with the help of the Yalco distributorship and see this as a positive step forward as we seek to provide kid-friendly kitchen tools throughout the European market,” said John Wilde, president of Curious Chef.