STAMFORD, Conn.—Conair has reached an agreement with Kao Brands to produce a licensed line of hair appliances under the John Frieda brand name.
The collection will include hair dryers, straighteners and styling tools, along with a group of non-electric styling tools. The new line will launch in the first quarter of 2011, and will be targeted at food, drug and mass retailers. Other details on the line will be announced closer to the launch date, Conair said.
Ron Diamond, Conair’s president, described John Frieda as “world-renowned for hair-care and styling products.”