Conair Joins with Weight Watchers in License Agreement

       

       

STAMFORD, Conn.—Conair, under its Cuisinart Cookware division, has reached an agreement with Weight Watchers International for a line of non-electric cookware and bakeware under the Weight Watchers brand.

The collection is scheduled to reach retail stores in early 2011. Ron Diamond, president of Conair, said the new license follows “the successful synergy of Conair and Weight Watchers’ bath-scale partnership.”