Circulon Reboots Free App Launch with Giveaway of 4,000 Skillets

       

       

VALLEJO, Calif.–The Circulon Cooks! application for the iPad has been relaunched after Meyer Corp. rectified a minor technical blip that occurred with its original release late last month.

In addition, instead of offering the first 3,000 consumers who downloaded the app a free Circulon Skillet (including free shipping), the company has boosted this offer to now reach the first 4,000 consumers. Aimed at consumers who want to improve or enhance their cooking skills, the app offers such features as cooking technique videos, recipes, grocery lists, and links to exclusive Circulon offers and promotions.

According to Circulon, the initial response to the Circulon Cooks! app among the more than one thousand consumers and bloggers who downloaded the app on May 26 has been very positive.