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Casabella's Moser Accepts ALS Ice Bucket Challenge

Posted on August 25, 2014 by HFN Staff

Casabella's Dawn Drescher gives the ice bucket treatment to Rob Moser.Casabella's Dawn Drescher gives the ice bucket treatment to Rob Moser.

CONGERS, N.Y.-Rob Moser, president of Casabella, took on the ice-bucket challenge in support of efforts to find a cure for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease.

Moser received his dousing from Dawn Drescher, the company's product manager, on Aug. 21. Casabella is also running a promotion on its website. With each purchase of a bucket on casabella.com, the company will donate 100 percent of the proceeds to alsa.org, the website for the ALS Association, which is committed to finding a cure for the disease. Moser will add a personal, unspecified contribution to the proceeds as well.

The Casabella promotion will run through Sept. 1. According to a statement by the ALS Association, the organization has received $79.7 million in donations from the ice bucket challenge, as of today.