NEW YORK–Cleaning and organizational product company Casabella has teamed up with Milli Home, a Denmark-based company that makes eco-friendly cleaning products.
“We have been interested in entering the eco friendly cleaning category for some time,” said Rob Moser, president of Casabella. “The licensing of the Casabella brand to Milli Home, combined with their ability to develop and market truly wonderful products seemed like a logical way to participate in this product category.”
Moser said the licensing of the Casabella brand name will allow “Milli Home to enter the U.S. market in a very meaningful way.”
Made of natural ingredients and scented with essential oils, the line includes dish soap, hand wash, and cleaners for the kitchen, bath, bowl, glass and all-purpose.