Casabella Puts Focus on Marketing with Two New Positions

CONGERS, N.Y.-Casabella has created two new executive positions to intensify its focus on marketing.

Judi Alexander has joined the company as vice president of marketing, responsible for brand management, traditional and social media communications, and the leadership of the company’s creative department. Lisa Falzone, who had been Casabella’s director of marketing, has been promoted to channel strategy, analytics and new business development director, responsible for leading the category-management and data-driven sides of the business.

Alexander reports to Bruce Kaminstein, Casabella’s CEO. Falzone reports to Rob Moser, the company’s president.

Alexander has more than 20 years experience in marketing for various consumer product categories. Most recently, she was marketing director for MindsInSync, working in the bath, kitchen, pet and juvenile product segments.

Falzone joined Casabella in 2011 as director of marketing. Her career also includes positions with Kraft Foods and Revlon.