Casabella, Nice-Pak Partner on Clean Floor-care Products

       

       

CONGERS, N.Y.-Casabella Holdings and Nice-Pak Products have teamed up to offer the Quick Clean floor-care collection, which will be introduced at next month’s International Home + Housewares Show.

The first generation of this line includes Quick Sweep wet and dry disposable cloth sweepers, Quick Scrub double-sided microfiber spray mops; Grim Boss Sweeper Cloths, Grim Boss Wet Sweeper Cloths, Quick Scrub Microfiber Refill Pads and Quick Scrub Refillable Bottles. The products combine Casabella’s expertise in stick goods and smallware design with Nice-Pak’s experience in wipes. The two companies will also debut a trade advertising and consumer promotion campaign for the new line next month.

Bruce Kaminstein, Casabella’s CEO, said, “To enter a new category in cleaning…you have to create a product that does a better job in every way. Casabella’s design team created a more durable stick and more versatile cleaning heads that solve problems not yet addressed by the current leading products. Nice-Pak created Grime Boss, a unique line of dry and wet wipes.”