Calphalon Launches Customizable Cookware Program
The Your Set by Calphalon home page
NEW YORK-Calphalon has launched Your Set by Calphalon (yourset.calphalon.com), a website that allows consumers to customize their Calphalon sets, choosing from its best nonstick and stainless steel cookware.
The consumer first chooses a five-piece base set of core pieces of either Unison Nonstick or AccuCore Stainless Steel collections. Then, she can add up to eight pieces from either collection, including specialty items never before available in sets, such as a wok, roaster or dutch oven. And the more pieces she adds, the more she saves--one additional piece is 30 percent off, two are 35 percent off and three or more are 40 percent off MSRP pricing. The five-piece core sets are $299.99 each.
Anyone who creates a set (whether or not they purchase it) can share what they picked and why in a Discover and Share tab. A Savor and Play tab offers recipes and will be updated on an ongoing basis.
In a heavy-gauge, hard-anodized aluminum exterior, the Unison Nonstick line uses two task-specific surfaces: the Sear Nonstick surface to seal in flavor and the Slide Nonstick surface that ensures foods slide from the pan. AccuCore Stainless Steel has a five-layer construction built around a copper core, with two internal aluminum layers for heat conductivity.
For consumers who don't want to purchase a set but want open-stock pieces, there is a link at the top to the Calphalon.com store where they can search and buy individual items.