Butler Gains All Mr. Clean Cleaning-Tools Licenses from P&G

       

       

MARLBOROUGH, Mass.–Procter & Gamble, parent company of the Mr. Clean Brand, will consolidate its Mr. Clean household cleaning-accessories program with Butler Home Products.

The move adds Mr. Clean Household Cleaning Gloves and Reusable Wipes to Butler’s existing license with Mr. Clean. A licensee with the brand for 11 years, Butler has been offering Mr. Clean Household Cleaning Tools. “By consolidating these synergistic categories into one supplier, it will make it easier for our retail partners to expand and maintain their Mr. Clean programs,” Butler said in a statement.

Expanding on this point, Robert Michelson, Butler’s president and CEO, said, “Butler’s management of these categories will allow retailers new promotional opportunities for the Mr. Clean brand.”