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Braun Names Formula 1 Racer Vettel as Brand Ambassador

Posted on August 28, 2013 by HFN Staff

Sebastian VettelSebastian Vettel

KRONBERG, Germany-Formula 1 champion racer Sebastian Vettel has been tabbed by Braun as its global brand ambassador for its range of men's grooming products.

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps, and also marks the launch of the Braun global campaign, "Hold on to your Dreams." The campaign will formally debut this fall.

Vettel has been the World's Champion Driver on the Formula 1 tour for the past three seasons, and a Braun statement said he is the youngest Formula 1 champion ever. "He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance," said Lakis Vasileiadis, Braun's global marketing director.