RANCHO CUCAMONGA, Calif.-Bradshaw International has debuted a new look for its Good Cook brand of bakeware, cookware, gadgets, kitchen tools, cutlery and barware.
The revamp involves new branding and packaging. The centerpiece of the new branding is putting the Good Cook logo front and center on all product packaging, in an effort to spread brand loyalty and make the Good Cook name more recognizable on all of the brand’s products.
Good Cook merchandise is currently available at supermarket chains, mass merchants and drugstores. According to a Bradshaw statement, the collection is also increasing its presence in social media by way of Facebook and Pinterest.
Bradshaw said it would present the new-look Good Cook products at the upcoming International Home + Housewares Show in March.