NEW YORK-Move Collective, creator of the bobble jug, has appointed Marcel Gueissaz managing director for bobble Europe.
Prior to joining bobble, Gueissaz was on the executive board and built up the international private label business of Brita GmbH.
“Bringing on board a respected industry professional with deep retail relationships in our core category from such a well-regarded competitor is a hugely exciting step for us,” said Richard Smiedt, Move Collective co-founder and CEO. “Our business is growing enormously and directly controlling retail partnerships with key decision makers in Europe as we do in the USA is a logical next step, and already in under three weeks the results are beyond our wildest expectation.”
A Hamburg, Germany-based distribution hub is underway to service customers directly and the Swiss office will manage administration and sales relationships both with the existing distributor network and new major retail accounts.