OREM, Utah-Blendtec, the manufacturer of home and commercial blenders, has debuted a new website and online storefront at blendtec.com.
The revamped site combines easy-to-use navigation and content including recipes, how-to videos and opportunities for user participation, according to a Blendtec statement. The company said it would release further site enhancements in the coming weeks and months. The ultimate goal for the site is to position it as “a primary destination for individuals whose interests span everything from health and fitness, technology, entertaining and nutrition,” the statement said.
Reed Beus, Blendtec’s chairman and CEO, said, “Along with our efforts in social media, the new blendtec.com will improve our avenues of communication and trust” with consumers.