GRAND RAPIDS, Mich.–Bissell has promoted Jim Krzeminski to president of Bissell Ventures, and has named Rich Sorota to the newly created position of senior vice president and general manager of global marketing and sales.
According to a letter announcing the new appointments from Mark Bissell, chairman and chief executive officer, Krzeminski now oversees the company’s moves into new growth areas, such as its Big Green Rental program. Sorota is focusing on integrating Bissell’s sales and marketing efforts for its domestic and international businesses. Both executives report directly to Mark Bissell.
Prior to his recent appointment, Krzeminski was executive vice president of sales, marketing and product development. Sorota, before joining Bissell, was senior vice president and general manager-marketing for Scotts Miracle-Gro, and also served in executive positions for Procter & Gamble and Philips.