FRANKFURT, Germany–Key players in the small electrics category have returned to the Ambiente trade fair, which takes place here Feb. 11-15, 2011.
Approximately 35 key players, such as BEEM, Bialetti, Espressi, Gastroback Kenwood, NOVIS and WMF, have registered as exhibitors at Ambiente 2011, according to show organizer Messe Frankfurt. Moreover, several exhibitors, including A. & J. Stöckli AG, G.A.T. Spa Gruppo Alternativo and KitchenAid, are enlarging their exhibition stands in the kitchen product segment.
“We are delighted that the number of companies exhibiting in this important product group has increased again,” said Thomas Kastl, director of the Dining division of the fair. “Manufacturers of small electrical appliances are returning to Frankfurt because this is where they find the platform they need for their international business. We provide the right target groups on the visitor side and the perfect setting away from the classic electrical retail trade.”
The Kitchen Innovation of the Year 2011 award will be given in the small electrical appliances category, and all award-winning products from 2011 and the four previous years since the inaugural award will be displayed in a special exhibition, along with live demonstrations of these products in a professional kitchen. This special event will be held in the foyer of Halls 5.1 and 6.1, where the awards ceremony will take place Feb. 12.