FRANKFURT, Germany–Ambiente, one of Europe’s largest trade fairs, began this morning with exhibitors optimistic that despite the gloomy economy there are avenues of opportunity here and business to do.
Some tabletop vendors in Hall 10 have adopted the theory that in times of crisis, clear heads prevail. “When you feel you can’t breathe, you have to cool down,” said Nicholas-Luc Villeroy, head of Villeroy & Boch’s global tabletop division. The company believes nature-inspired products will have that calming effect, and have launched “modern country” and “traditional country” dinnerware collections.
Nicholas-Luc sees the glass as half-full. “If you have good products, good people and the right concept you will be successful,” he said.
“I think we’re going to have a good show,” said Chad Price of Schott Zwiesel. “Yeah, I’ve read all the reports about lighter attendance, but it’s the same people, with lighter staffs. We’re pleased to be here. We have a good stable base of business, and we look forward to a good year, even under these times.”
This edition of the fair marks the last year of permanent tabletop stands in Hall 10. Details of the changeover are still being worked out with fair organizer Messe Frankfurt.
Ambiente runs through February 17.