CHICAGO-The AIMsights Group, a market research company, has identified 10 housewares products shown at the recent International Home + Housewares Show that it thinks will appeal to both Millennials and Baby Boomers.
The products, said AIMsights, reflect what it calls “ping pong branding,” or the sharing of brand preferences and product recommendations, back-and-forth, from one generation to another.
The top 10 ping pong products (in alphabetical order) are Artland’s Lotus Grill, Beaba’s Babycook Pro, Charles Viancin silicone lids, Janome’s Derby Line, Lodge’s silicone trivet, the Nespresso VertuoLine, Objecto’s H3 Hybrid Humidifier, Quirky’s Vanish ISO, Verilux’s HappyLight 10K and Zadro’s cordless rounded wall mirror.
Joseph Joseph’s nested storage containers and Chef’N’s SweetSpot Ice Cream Maker each received honorable mention.
“We are excited to announce our first Top 10 Ping Pong Products list,” said Robin Albing, a principal with The AIMsights Group. “These are products that fit with the AIMsights M@B Blueprint M, our research-based template for identifying how Millennials and Boomers are shaping each other’s lives. These products have the potential for double the influence, reaching two generations with one message.”
“For the first time in history, the younger generation has a stronger set of specific skills and knowledge than the older generation. Our learning now flows in both generational directions,” added Marsha Everton, also a principal with The AIMsights Group. “These two generations have a lot more in common than prior generations and they like to share advice. Their unique relationship creates new opportunities to drive sales and build intergenerational brand loyalty.”