MARIETTA, Ga.–Wools of New Zealand will launch a new fiber integrity brand called Laneve this February at Surfaces with 17 manufacturers and importers on board to support the brand.
Laneve provides “farm-to-floor accreditation,” and includes farming practices, animal welfare and sustainability along with the performance and quality of the finished product.
At Surfaces, Feb. 1-4, 2010, Wools of New Zealand will introduce training programs and point-of-sales tools for Laneve, as well as several CEU and training seminars. It will also hold its Fashion Dynamics competition, where retailers will be asked to vote for the Best Laneve Brand Product/Color Line and Best Wools of New Zealand Brand Product/Color Line.