16541 Wed, 07/15/2009 - 3:48pm
WOOLRICH, Pa.–Woolrich recently held its seventh annual Brand Partners’ Summit at Brayton Lodge here.
The summit assembled Woolrich licensees for a discussion of strategies that explore synergies and opportunities for the companies home-furnishings division. Among the attendees were senior management with Woolrich, Berry Creek Home, Blonder Home Accents, Mohawk Home, Picture Source, Shady Lady Lighting, Whitecraft and Shadow Mountain.
Sharon Kepley, licensing manager for Woolrich home furnishings, said the summit produced a design direction for the next two years in home products, along with “a full menu of potential collaborative programs to increase distribution and sales of our products.”